Over the last decade and a half content and content creators, have gone through a rapid evolution. With the rise of new platforms there has been an uptick in how content creators can share their thoughts and work and build a lucrative brand. You are about to gain insight into what a content creator is, how it has changed over the years as a profession and tips on how to get started and grow your audience.

What Is a Content Creator?

Content creators are those who provide information to any form of media, but generally digital media platforms. Creators typically have a niche audience that they target with certain context. With the rise is in mediums, creators have a variety of ways in which they can contribute including:

Social Media:

Whether images, short form video content or long form video content, social media has become a haven for content creators and a great way to promote content they might have on other platforms.

Blogging:

Written content that is a great SEO tool as it provides a simple way to optimize for search engines via keywords in text format and are a great way to keep audiences up to date on what is going on and general new information.

Video:

This can be tied back to social media as mentioned earlier with platforms like Instagram and Facebook, but chiefly popular with YouTube. Coming in the form of skits, music videos, vlogging and more. As more platforms and new technology emerge in the video space, such as interactive capabilities, we will see creators adapt those resources as well.

Podcast:

While podcasts are not new, a rise in popularity was seen starting in 2018. A new age talk radio that sees users on platforms such as Spotify and Apple to discuss topics of varying degrees and cross promote by video recording their podcast and posting full episodes or short snippets.

Music Sharing:

Music can be shared via any of the means mentioned above (yes even blogging you can write your lyrics), but audio sharing platforms like Soundcloud specifically designed for music sharing have allowed artist to share their musical interest and talent in new ways.


How do you Monetize Content?

Like content itself, the means in which to monetize has evolved. Content creators have a medley of ways to monetize including:

Accepting Donations:

As your audience builds up and you establish a fan base those who really enjoy your content and want to see more might be willing to donate to your brand. This also allows for more user interaction with creators and sometimes offering something in return such as shout outs on social media.

Affiliate Marketing:

A quick way to make money online is promoting products that you recommend. Your audience can go to your affiliate link and if they are interested in a product or service with a transaction where you gain a percentage of that transaction via affiliate networks.

Selling Merch:

If you are looking to establish a brand and further connect with your audience you might consider selling merch. Whether it’s clothes, novelty items or books you can set up an e-commerce store, where your followers and subscribers can purchase items.

Sponsors:

Similar to affiliate marketing, but not always requiring a special link, you may have come across content pieces that are sponsored by a third party. Creators promote a product or service by sharing, discussing, or using the services or products as a brand ambassador. Platforms require you to be upfront on any sponsorships you have. You might start by initially reaching out to companies as your brand grows and once it has obtained a certain level you will likely see brands inversely reaching out to you.

Premium Content:

If your content is really in demand and your audience wants to consume more, they might be willing to pay for exclusive content. Behind the scenes and unfiltered content that might not be compatible with one platform could work better on another so this can help to build up your brand on other mediums.

Pop Up Ads:

Granted, pop up ads can be annoying, but there has to be a certain amount of effectiveness if they are still used today much like telemarketers.

Sell Ad Space:

If you have a website you can always go the route of incorporating Google AdSense but, you may also sell space directly to companies. Keep in mind the aesthetics of your site if considering this and how it might affect how the spam score of your site.



Picking Your Niche and Channel Agnosticism

Choosing your niche(s) is the starting point of building your brand. You may experiment in the beginning as you are discovering what you are passionate about. Once you have identified your ideal niche(s) the next step is identifying the areas in said niche where you can bring something new or improve on what’s already been done. So, for example, you want to build your brand around makeup tutorials. To make your makeup tutorials unique perhaps you have a unique song for every makeup you use and how you apply it allowing you to capture multiple audience points and stick out. You may also consider taking a channel agnostic approach so that your message is spread through a variety of communication channels including text, email and social.


eko_CWM_BodyImg_700x700

Building A Brand

As Bill Gates said, ‘content is king’. These words have never been truer than they are today with even broader opportunities. And if content is truly king consistency is key. As you build your brand it is important to create content on the regular. The more you grow, the more your audience can help shape what you create so remember to interact with them. If you want to get even more insight check out Create With Me where you get advice from actual content creators, where you choose the narrative that the content creator shares with her audience.